1.On-page SEO refers to SEO components and techniques that are focused on enhancing aspects of your website that are within your direct control.
On-page optimisation is the process of ensuring that the content is both pertinent and provides a beautiful user experience. In the past, many businesses would simply repeat their keywords as much as they could within the text, a practise known as "keyword stuffing." It led to a poor user experience. Today, effective keyword targeting for on-page optimisation entails including keywords in significant elements while preserving a positive user experience.
SEO strategies and approaches used to promote your website or company online are referred to as off-page SEO. "Off-page SEO" refers to SEO strategies used to raise a website's ranks without using any pages on the website itself. Frequently used link building strategies include guest posting, social media marketing, and others.Off-page SEO aims to make your website appear more reliable and authoritative to visitors and search engines alike.
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