To increase the functionality of your website or internal tools, optimisation is the process of creating targeted, progressive improvements based on numerous experiments and methodologies. Optimisations should be minimal impact actions that result in high impact outcomes rather than being time-consuming or complex initiatives.
Importance of an Optimised Website
Any online business needs have a successful website to be successful. Without it, websites won't receive the traffic they need to be viewed and continue to make money. Website optimisation not only helps a website stay at the top of Google's search results, but it also helps online businesses collect data that makes it easier to build strategies that will generate a significant return on investment.
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