When hiring new employees, a company's culture and employer branding play a critical role in drawing in top candidates. They develop an employer value proposition that is appealing and goes beyond the work itself. A staff outsourcing firm with a strong employer brand attracts people looking for more than just a job—they convey the company's reputation and what it's like to work there. A strong culture inside an Iraqi staff outsourcing firm attracts people who share the organization's values and goals by providing a feeling of purpose and belonging. When combined, these elements not only draw in the greatest personnel but also support employee retention and overall business success.